Thing 2: What is Web 2.0

Web 2.0 is not the future, it is the present. In a way we need to stop thinking of Web 2.0 as something we need to analyze to see if the benefits are worth choosing to implement. We don't have a choice. Especially librarians and libraries, this is the world that we live in. This is the web now. To provide services that are relevant to our patrons now we need to embrace Web 2.0 technology and it needs to become our world now. The biggest example of the way Web 2.0 is totally integrated in our world today is the Obama campaign and election and how the way his staff used Web 2.0 technology to communicate with and grow his movement for change. User created content, connections on a daily basis, transparent communication and collective intelligence.